Genesis Community IT Initiative
NPO No 137-689 PBO No 930049039


The vital importance and positive contribution of entrepreneurship and an entrepreneurial culture in economic and social development cannot be overstated. Entrepreneurs create and bring to life new technologies, products and services, and create new markets and jobs along the way. Entrepreneurs are smart risk takers, implementers, rule-breakers; or in a word: innovators. And like any emerging economy aiming to move ahead, South Africa need lots of them! Transforming ideas into economic opportunities is the crux of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportunities and willing to take risks. Entrepreneurs produce solutions that fly in the face of established knowledge, and they always challenge the status quo.


Genesis discovered that with empowerment of digital skills; citizens become innovative and creative in starting their own businesses. Most self-employed citizens are struggling on a day-to-day basis to grow their business. They are faced with compliance issues and access funding. As most businesses thrive online, entrepreneurs need to position themselves in a digital world to be successful. Many self-employed & potential business starts-ups fail to grow their businesses due to lack of entrepreneurial thinking and business skills.


Therefore G-CITI has initiated an entrepreneurship skills programme to empower communities with entrepreneurship business literacy, digital skills and the ability to develop a sustainable business through financial insight and forecasting.



I-CAN Entrpreneurship Week Project


The uniqueness of the I-CAN Entrepreneurship Week are to promote and inspire citizens to engage in entrepreneurial ventures by starting their own business, while connecting them to potential collaborators, mentors and even investors. Through the growth of entrepreneurship in local (disadvantage) communities we can address social issues such as poverty, substance abuse and hopelessness. In the month of Nov 2017, the I-CAN conducted an entrepreneurship week with various industry-led entrepreneurs to empower potential start-up businesses. The project also served as an adoption-model, where start-up business joined forums, such as WECBOF for greater expansion of their businesses. Click here to see Facebook Album.



Female Entrepreneurship Day


The number of women entrepreneurs in South Africa continues to grow, but the increase is not at a level it should be due to the higher number of challenges they face in comparison to male entrepreneurs. . In today’s post-modern era, the role of women entrepreneurs in economic development is inevitable and women are willing to take action in business and contribute to the nation’s growth. Women are stepping up to own and run businesses in numbers that would have been hard to imagine a mere few decades ago. However, women entrepreneurs face a wide variety of challenges both in starting and in growing their business ventures. Therefore the I-CAN Centre placed an enormous emphasis on Female Entrepreneurship within the Entrepreneurship Week. One day were dedicated to leading female entrepreneurs to share their story of success and endurance Click here to see Facebook Album.



I-CAN Business Breakfast


The Entrepreneurship Week were crowned with a business breakfast at the end of all workshops. Various delegates were invited to shed light on entrepreneurial opportunities within Cape Town. Thank you to the various speakers (Councillor Siyabulela Mamkeli / Colin Daries - CEO of Nu_Era / Chris Louw - National Empowerment Fund)  Click here to see Facebook Album



Creating Youth Digital Entrepreneurs - 2018


The Training Room Online in partnership with G-CITI and African Ideas, hosted an information session for youth to become Digital Entrepreneurs in the IT sector at the I-CAN Centre. The aim of the project is to equip talented South Africans with the right skills and opportunities to contribute to the economy, create jobs and promote economic growth. The programme will include training and incubation within the IT sector. The aim of the 9 month project is to attract previously disadvantaged youth who are already passionate about and involved in technology – either the creatives, or those more data driven – to apply. The end game is for them to come out of the process with their own tech business to drive and grow. For more info see weblink-



Hectic 9 - SABC 2 Live Show


The infamous youth show, "Hectic 9", contacted Llewellyn Scholtz to select the best presentation on Teen Boss Entrepreneurship  Project. An opportunity were afforded to share success stories of the I-CAN Centre.



I-CAN Entrepreneurship Week – 2017


Many citizens who completed digital training yearned for training in entrepreneurship and how to grow their business. In February 2017, 3 workshops were offered to empower citizens with knowledge and understanding of how to start out and grow their business. Thank you to Andre Levendal, Chris Vermeulen & Joseph Ruiters who presented excellent workshops. Andre Levendal offered a workshop in “Conflict Management in the workplace” Chris Vermeulen offered a workshop in “Developing Sustainable Business Model” Joseph Ruiters focused on “ How Black businesses can growth with BBBEE”


72 citizens were empowered through entrepreneurial training in February 2017.

446 total citizens were empowered through entrepreneurial training from Aug 2016 - Feb 2017.



I-CAN Entrepreneurship Week 28-29 Aug 2016


The Entrepreneurship Week was a powerful networking opportunity and a chance to hear directly from leaders in the field of entrepreneurship. The event aimed at empowering individuals to move from self-employment to becoming entrepreneur. Since the I-CAN Centre has started with funded courses (with various specialization areas) students has seen entrepreneurship as an opportunity for income. Research have shown that people exposed to entrepreneurship frequently express that they have more opportunity to exercise creative freedoms, higher self-esteem, and an overall greater sense of control over their own lives. As a result, many experienced business people political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local, national, and global scale. It is with this in mind that the I-CAN Entrepreneurship Week were developed: to prepare youth and adults to succeed in an entrepreneurial economy.



I-CAN Entrepreneurship Week 2-5 Nov 2016


The I-CAN Centre hosted another Entrepreneurship Week based on community demands. The project was graced by professional facilitators. One workshop was stream live from Uganda facilitated by Avril Fortuin. See website for more details on the impact -

 Contact Us Telephone Number : 021-202.0596 Email Address: Address : I-CAN Centre, Old Multi-Purpose Building, Halt Road, Elsies River, Cape Town

    Trading Hours


       Please note our trading hours


  • Monday - Thursday: 08H30 - 19H00
  • Friday: 08H30 – 17H00
  • Saturday: 08H30 – 13:00


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